ImmersiveM is an intelligent platform for fast creation and
deployment of AR/VR powered marketing campaigns utilising
Artificial Intelligence (AI) and Machine Learning (ML). The
platform provides a number of templates (or application
basis) offering rich feature set which enables creation and
running of AR/VR immersive campaigns on any smart phone, as
well as AR and VR HMD. Integrated deployment infrastructure
enables various add-ons to be used such as eCommerce,
incentive systems, intelligent analytics, gamification
elements and others. The core Artificial Intelligence (AI)
and Machine Learning (ML) components enhancing Non-linear
Multivariate Marketing Models, help in structuring the
campaign based on input data (e.g. aims, budget, duration,
target groups etc.) and other available data channels (e.g.
BigData, OpenData and historical campaign data). The
campaign structure includes technology to be used (AR, VR),
specific timings, templates, content and add-ons to be used
and combined. Creation of campaign applications are
performed in three simple steps – specify, create and
deploy. Once the recommendations of AI system are taken into
account, suitable template is chosen (currently available
templates are: AR treasure hunt, AR photo, AR greeting card,
VR room, VR games, 360 image navigator). Optionally, AR/VR
toolbox enables creation of custom templates. The templates
are populated with the suitable content utilising
Drag&Drop concept with no coding involved. Once created,
the applications are deployed on multiple platforms
(smartphones, VR HMDs, AR HMDs, PCs) and with AI powered
advanced analytics and dynamic adaptation recommendations,
the campaign progress can be tracked against the specified
aims and goals.